Keynote Speeches

Presented by JOHN BARNES & RICHARD RICHARDSON

The Duo who turned Harry Ramsden's into a world famous brand on a shoestring

John Barnes & Richard Richardson turned Harry Ramsden's from a single Fish & Chip shop in Yorkshire into a highly successful international brand on a shoestring before selling the business to Compass PLC, the world's largest catering company.

They fell into a way of thinking which they now call "Marketing Judo", based on the principles of Judo where brains matter more than brawn, and where anyone can become a Black Belt if they move quickly, train hard enough and keep their balance when others don't!

Join the creators as they take you through their 7 moves of Marketing Judo that they are successfully applying to both their own and other companies today.

Packed with amusing stories and events from their own experiences as well as practical examples from a whole range of companies, they demonstrate how it's always possible to find a competitive advantage - however small your budget or large your opponent!

To book John or Richard for a speaking event please contact SPEAKERS for BUSINESS on + 44 (0)20 7929 5559 or email info@sfb.com

Click here to see a video clip of John and Richard.