The Book

"I strongly advise anybody wanting to start up their own business to read Marketing Judo"
Sir John Harvey - Jones.

"There are so many good tips in this book that it will be the best tenner's worth this year whether you are starting from scratch or inside a big corporation"
Director Magazine.

This is a book for anybody who wants to build a brand or business but who doesn't have a big budget. That's the position the authors found themselves in when they arrived at the original Harry Ramsden's restaurant in Yorkshire over 10 years ago.

They fell into a way of thinking, which they now call Marketing Judo based on the principles of Judo where brains matter more than brawn, a formula that helped turn a single chip shop into a highly successful international brand on a shoestring.

Now they have developed a set of moves to help you do the same for your business. Join the authors on the judo mat and learn how to lever the strength of others, move quickly and keep your balance as you discover the seven moves of Marketing Judo.

Available for £9.99, Marketing Judo is published by Prentice Hall Business and has also been published in Chinese, Greek, Indonesian and Russian editions. It is available on-line from www.business-minds.com and www.amazon.co.uk or through all leading bookshops.