Marketing Judo
'Building your business using brains not budget'
Marketing Judo is designed for people and companies who want to build a brand or business but don’t have big budgets.
That’s the position that we, John Barnes and Richard Richardson, found ourselves in when we gave up our big company jobs. Using the leverage of borrowed money, we moved our families to Yorkshire and bought the original Harry Ramsden’s fish & chip restaurant.
12 years later we sold the company having opened 70 restaurants in 7 countries, floated on the stock market and grown brand awareness from 17% to 73% on a shoestring marketing budget.
At Harry’s we fell into a way of thinking which we now call Marketing Judo.In judo you use the weight of your opponent to your advantage. In judo by moving quickly you can take your opponent by surprise and unbalance them. In judo skill matters more than sheer size! Marketing Judo takes these same principles and applies them to business.
Marketing Judo is not an academic concept. It’s a practical hands-on framework based on our own experiences that we’re now applying successfully both to our own and other companies such as La Tasca Spanish restaurants which has increased 5 times in value in 5 years via a stock market flotation and recent sale.
Together we have formed Marketing Judo Ltd and written a book ‘Marketing Judo – Building your business using brains not budget’ and are frequent speakers at corporate and industry events and conferences.
Please check out this website to find out more about the range of services we offer.
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